Family Friendly Workplace Certification
Be recognised as a certified family-friendly employer
Join leading organisations recognised for embedding family‑friendly workplace culture, flexible working, and diversity, equity & inclusion in their caring strategies.

Ready to Benchmark Your Workplace?
Join the 720+ Organisations Who Have Already Started the Journey
In July 2019, UNICEF launched new evidence and recommendations to advance family-friendly workplaces.
In May 2021, UNICEF Australia and Parents At Work united to develop a set of National Work + Family Standards and certification program to benchmark workplaces against a set of best practice family-friendly workplace policies and practices.
We assess DEI policies and practices that positively impact inclusion, equality, and wellbeing outcomes.
This includes a family action plan to embed family family-friendly workplace culture and a detailed report to measure impact.
Today, over 150 organisations are certified as a Family Inclusive Workplace.

Obtain recognition as a certified Family Inclusive Workplace
We believe that family inclusive employers deserve to be recognised. Our Family Friendly Workplaces certification provides employers with a benchmark of best practice guidelines and a work and family action plan to embed family friendly workplace culture.
Join the 150+ certified workplaces leading the way globally












Benchmarking your workplace using the Global Work + Family Standards allows you to assess, improve, and embed best-practice support for working families.
Assessment Pillars:
- Flexible Work
- Parental Leave
- Family Care
- Family Wellbeing
- Leadership
Your organisation will gain valuable insights into its strengths and areas for improvement, setting the foundation for a more inclusive and supportive workplace.
This includes your benchmarking scores for each key area and whether your organisation meets, or does not meet the minimum National Work + Family Standards.
Join 650+ organisations who’ve committed to creating more inclusive workplaces, including:
Google, Deloitte, KPMG, PwC, ING.
A wide range of employers across private, public, and not-for-profit sectors
Recognised for their leadership in embedding care into workplace culture
Online Self-Assessment (15–20 minutes)
Evaluate policies across five key pillars including flexible work, parental leave, family care, leadership, and culture.Insights Report
Receive a personalised report outlining your strengths and key areas for development.
Return on Investment for achieving certification
“A Family Friendly Workplace culture positively impacts the quality of work-life for every individual and contributes to the wider health and wellbeing of our society and economy, increasing productivity and reducing stress and inequality.”
Talent Attraction: Your recognition badge as a ‘Family Inclusive Workplace’ boosts your organisation’s appeal in a competitive job market
Retention & Wellbeing: A family-inclusive culture supports employee work-life balance, reducing absenteeism and turnover while fostering loyalty and engagement
Productivity & Performance: Improved diversity and inclusion lead to higher profitability and reduced legal liabilities
Employer Brand: Being a Family Friendly Workplace enhances your organisation’s image and fosters connections with potential customers, suppliers, and partners
Be Benchmarked
Your first step on the pathway to creating an industry leading, family-friendly workplace. The perfect place to start if you are looking to make a positive impact when it comes to creating a thriving environment for your leaders and employees.
We provide you with a complimentary benchmark assessment of your organisation’s family-family policies and practices.

Case Study: Commonwealth Bank
‘A family friendly workplaces to me means being well-supported in my home life, my family life, and being able to still succeed in my role’
– Kristie Wong | Executive Assistant
By providing a range of paid leave and support, Family Inclusive Certified and Founding Partner, Commbank is caring for its people in the moments when need it most.
What are progressive employers doing?
74% promote gender equal access to paid parental leave and 26% have removed primary and secondary carer labels *
88% provide employees with guides and training to embed flexible work practices *
47% of policies and practices offer superannuation on unpaid periods of leave *
81% of employers with over 100 employees now offer superannuation on paid leave **
64% have a formal family care policy or guideline in place *
17% provide back-up / emergency care *